A Great Camera

You know I like taking pictures, and to take good pictures also means good camera. Those who take photography as a serious hobby prefer the DSLR, but to many affordable compact digital cameras are good enough. Also, for the majority of people, a good camera means a camera that, with just a click, any picture that you take will come out as if you are a professional.

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That is what this advertisement is telling its audience: "invisible assistance in every picture." This is the phrase that you can find on the right lower corner, right above the image of the camera. The "invisible assistance" here are the people you see in the ad, the one in black suits. On a rope or leaning on the stairs, there are people adjusting artificial lights. There is even one person squatting next to the "models" and mirroring the light on them. If you notice, these adjustments are normally done for professional photography. The lights, the round mirror, the setting is like it is taking pictures for an expensive photo shoot. In other words, with this digital camera, this little device will do all this assistance just like a scene of a professional photography. Eventually, the picture will turn out as if you are a great professional.

What is also another luring aspect is that it shows a hand that is actually holding the product, taking the picture. This is actually a visual comparison of the camera and the hand, showing how small and compact it is.

Lastly, to advertise the company that is producing this camera, Nikon(the company) has placed their label on the right top corner of the ad.