Visual Brain Freeze

     This week has been quite warm, sometimes very hot that I was sweating a lot. Thanks to the warm weather, I was craving cold drinks that could quench my thirst under the sun. The one I craved the most: ice-cold slurshies.

     Speaking of slurshies, I have come across an interesting advertisement on this drink. Specifically about the Seven-Eleven Slurpees.

google.com

     Just by looking at her face you can see that she is certainly surprised by the drink that she is holding. Her eyes seem like they are going to pop out just by staring at her drink, her mouth does not seem like it will ever close, and her neck is so tense that you can almost feel the immense chill. Even the way her body is tilted shows that she was so surprised by the drink that she suddenly lost her balance. How surprised is the lady in the picture? Just look at her head. In all directions, there are icicles spreading out of where there are supposed to be hair. Assumingly, her hair has been frozen by the chilling taste of the slurpee. Summing things up, while her facial expressions initially shows her feelings, the numerous icicles enhance her expression with exaggeration.

    Color plays a big role, too. The overall color that is used in this ad is the color blue. The drink, the background, and even her face, they are all blue or blue-ish. We all know that blue represents cold temperature. In effect, all the blue that is used in this ad intensifies the chilling feeling that they are trying to demonstrate through this.

I say that this advertisement did its job by selling the coldness of the slurpee. In other words, the "visual brain freeze" has been sent successfully out to the audience.